Archives For SME

birthday, business, Hub Marketing, The Hub, The Hub Marketing Communications

Happy birthday Hub!

You are probably looking at my photo and thinking… seriously, she looks a bit older than nine… (only a bit, surely!) 

This year my marketing business, The Hub celebrates its ninth birthday.

On 10 February 2005, I sat down at the computer for the first time, without a secure job, as The Hub Marketing Communications. I started with one client, the spare room as the office and one staff member (ok, he was my dog, let’s just say mascot).

Interestingly, at the very same time I started officially wearing the entrepreneurial hat, others were doing the same – YouTube began and the Huffington Post was launched.

Other events worthy of mention in 2005 – the largest known dwarf planet in the solar system, Eris, was discovered. There was the landing of the Huygens probe on Saturn’s moon Titan. The movie, Catwoman won the 25th Golden Raspberry Awards. Steve Fossett became the first person to fly an airplane around the world solo without any stops and without refueling. Tiger Woods won the 69th Golf Masters Championship.

Clearly, The Hub was in good company.

In a professional sense, much has changed since the advent of The Hub. Social media and digital platforms began and changed the face of marketing and communications. Dependent on your attitude (and control issues) from a business perspective you might think it’s the worst thing since the Catwoman movie. Or like me, consider the significant opportunities these platforms create for business.

We have grown from one person and one client, to a team of ten with more than 40 clients Australia-wide. Who would have thought? Actually most people know I have a 15 year plan – I am a bit like that. I even planned the timing of the birth of my first child.

From a personal perspective, I had a few milestones myself, with the most notable being getting married, having two children, finishing a couple of degrees and publishing a book. It is amazing what you can get done in only a few years!

Through all this, The Hub and I have happily and steadily evolved, innovated, changed and grown. I’m a big believer in not growing the fastest or being the biggest, this doesn’t drive me. What drives me is partnering with exciting inspirational leaders wanting to achieve exceptional results in whatever sector they lead.

We are inspired by these people. We like working with them in helping them achieve their goals and at the end of the day, this drives our team.

inspire, business

To inspire is great!


Throughout our nine years a couple of things haven’t changed.

My vision, of being the most sought-after marketing communications firm. The other being my first ever client is still with us.  Brian Leyden, it is good to have you still with us after so many years.

Here’s to the next exciting nine years.


PS – for more Hub news, check it out here


I could easily give you the six secrets to SME success, and right now you are probably thinking, oh yeah that sounds great! I admit I love those articles too, the ones listing the top tips for ultimate and far-reaching success. Let’s face it, most of those articles are written by people who have never owned a SME business.

Come on… we need to get real. There are so many of these articles floating around on the internet nowadays. While they are usually a nice read and a good reminder of what we should be doing, how many of us have actually actioned anything after reading them?

So before we go any further – I need to be honest with you because as a SME business owner, I know you are busy. (Deep breath)… there are no six secret to SME success. I just said that so you would start reading this article, BUT stick with me, because what I am going to write could save your business – or make your business even more successful. Yes – I am that confident.

If you don’t have a coffee, tea or bubbly in front of you, I think you should stop reading… get one… and come back with a notepad, ready to take action.

What I am going to write about is going to help you build your business, no matter the industry and no matter whether you sell a product or a service.

The greatest business danger
For our businesses to survive, we need to change our mindset on how business works. Humour me. Get up out of the chair and physically step back out of your business – look at it critically from an external perspective (that is, remove any emotion) and ask yourself. Is your way of doing business dying? Most of us (if we are being honest with ourselves) should answer yes.

I know it is scary, it’s ok, it is only me listening right now, but the sooner you are honest with yourself, the sooner you can start saving the business you have carefully nurtured and built. For those who have owned your business for more than 10 years, you will find this process more difficult.

We live in a changing world and change is coming quicker than ever before, BUT I firmly believe that with every change comes opportunity. First, we need to stop thrashing our existing business model when it is clearly suffering a slow death. Secondly, stop blaming others; the economy, online sales and cheaper providers – we need to take control back. We need to adapt, evolve, move and modify our business, to take advantage of new technologies, systems, relationships, connections and products.

Are you ready?
Recently at a business conference, researcher and author, Jim Collins said “The greatest danger for business is not failure. The greatest danger for business is to be successful without understanding how you became successful.” Collins went on to add “Arrogance and success can be the enemy for any business because you miss the early warning signs.”

Are you ‘that’ business? Are you missing the warning signs?

Collins said developing ‘a bit of paranoia’ in business can keep you sharp. So how can we create a healthy amount of paranoia in our business? I suggest you start with your customers. Are you losing them? Are they going elsewhere? Do you know why? Do you know who your customers are? What they like and don’t like about your business? Can you honestly answer these questions? Many can’t, because it takes courage to listen and be ready to change. It takes courage to build a business not about you, rather build a business for your customers.

If you are not close to your customers; and know what they want and how they want it – you are losing relevance with them and your bottom-line is suffering because of it.

We all know (or should know) that being agile and moving with your customers is the key to this rollercoaster ride we call business success. Reinforcing your relevance with your customers by knowing what they want and delivering it – are the two key ingredients to thriving in today’s moving global economy.

The key advantage for SME’s is that we are (or should) be able to evolve and be agile much faster than bigger business – this can be a source of competitive advantage for our survival.

Are you open to change?
Are you ready to ask your customers what they want from you and truly listen to their opinions?
Are you ready to potentially turn your business model on its head and consider new ways of operating to keep your relevance, fight off competitors and deliver what your customers actually want?

If you are, (awesome!) my next article will help you in this new era of customer engagement.

If you are not… just keep drinking the bubbly…

(This article was first featured on the Australian Business Advisory website

“The critical ingredient is getting off your butt and doing something.  It’s as simple as that.  A lot of people have ideas, but there are few who decide to do something about them now.  Not tomorrow.  Not next week.  But today.  The true entrepreneur is a doer, not a dreamer.”     – Nolan Bushnell

We all have a lot of ideas but few decide to do something – we wait… I’m not sure what we wait for… but we do wait…  and I fell into this trap last week.

While I definitely consider myself a ‘doer’, I found myself waiting for permission to lead in a topic that I am very passionate about.  Call it fate, but the above quote flashed across my screen and I realised I was waiting for something.  I’m not sure what I was waiting for or who I wanted to gain permission from to begin?  Was I waiting for that all-inspiring tap on the shoulder from someone who recognised my amazing contribution (if I do say so myself) and pull me aside and say (in a deep authoritative voice) ‘please lead, you are an amazing achiever and we all look to you for guidance’.

Yep – we all know that ain’t gunna happen!

Are you a company creator, an organisation opener, a fire starter or a movement maker BUT waiting for someone to tell you it’s ok to lead?  Could you become a leader before other people see you as one?

Don’t get me wrong, I am all for patience (even though it is not really one of my traits) but it is patience that is the curse for emerging leaders.  It can undermine our ideas, our potential and stop us from taking the lead.

The lesson for every aspiring leader…. you simply must begin.  Today.

So I did.

I believe in the power of the small business sector.  In Australia small businesses employed 4.8 million people in 2011.  In Western Australia there are 71,450 employing small businesses, equating to approx 47% of employing businesses.  This is refered to as the small business sector, and yet there is absolutely nothing small about it – we are a large voice – in fact we are a HUGE voting voice.

Yet because we are scattered across all industries and generally we have our head down and bum up working hard in our business – we rarely come together as a strong united voice.

Which is why I am making a stand TODAY for small business in Western Australia.

We have an opportunity.  An opportunity to create change in the lead up to the State election for small business – but to create this change we need to stand together, create momentum and show how large the small business sector really is.

I call on ALL that are employed by a small business, buy from a small business or manage/own a small business to join this facebook page to create the necessary change in the lead up to the State election.  For the small business sector (considered the pulse of our economy) to truly thrive we need change – and the message is simple.

As Chair of the Small Enterprise Network (SEN) through the CCI – our priorities for the next WA Government are:

1. Payroll Tax reform – the outdated threshold to be lifted, the tax cut and indexed

2. Address the labour shortage – upskilling and migration

3. Regulation reform priorities – Local Government regulation and compliance consistency

To join small business leaders and ambassadors for change, please like and be part of this campaign at:

Make a stand today… don’t wait for permission – you already have it.